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SprintRay Cloud Design Services: Innovating and Disrupting Dental Treatment Planning Design, a Lesson in Leadership and Innovation

Healthcare Business Review

Chuck Zindel, SrManager of Design Operations, SprintRay
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The field of digital dentistry is changing, and practitioners and suppliers face the challenge of staying at the forefront of technological advancements, market disruptions, and changing customer expectations. In today's fast-paced world, leaders must embrace disruption rather than fear it. They must be agile and adaptable, ready to respond to changing market dynamics and technological advancements. Recent advances in technology, design, and materials have rapidly expanded the role of 3D printers in dentistry. Similarly, digital imaging, CAD treatment planning software, and digital fabrication have paved the way for in-office dental 3D printing.


Effective leaders not only drive their teams toward success but also encourage and inspire innovation at every level. SprintRay embodies the relationship between leadership and innovation. An industry leader in dental 3D printing, SprintRay was founded in 2014 on the premise that 3D printing should be made more accessible to dental professionals. SprintRay manufactures user-friendly and cutting-edge solutions for digital dentistry, including 3D printers, post-processing machines, printing materials, and advanced AI-powered design services.


Visionary leaders possess a unique ability to see beyond the present and envision a future that others may not yet perceive. They set bold and ambitious goals, inspiring their teams to strive for greatness. By clearly communicating their vision, leaders empower employees to think beyond the status quo and take risks. This open and forward-thinking approach fosters an environment where innovation can flourish.


SprintRay is a disruptor and innovator in dental 3D printing. Leading the next 100 years of dentistry by defining new standards for digital dental workflows and offering streamlined, end-to-end solutions for in-office dental 3D printing to best support dentists in their practice. Our leadership understands that innovation cannot thrive in an environment of micromanagement and excessive control. Instead, they empower their employees by granting autonomy and trusting their expertise. By providing the necessary resources, support, and guidance, leaders enable their teams to explore new ideas, make decisions, and take ownership of their work. This trust-based relationship encourages individuals to unleash their creative potential and drive innovation.


For example, many traditional dental workflows often outsource steps such as treatment planning design to dental labs due to the steep learning curve and time intensiveness of CAD design software. This process can add long lead times to final treatment planning designs, especially if design change requests are involved, meaning patients often have to wait a long time to receive care.


SprintRay Cloud Design Services allows dental professionals to tackle production in-office with a blend of artificial intelligence (SprintRay AI) and experienced on-demand designers (Signature Design), all managed from a single cloud portal. Dental professionals can easily submit patient data and treatment plan information via the cloud portal. With Cloud Design, dental professionals can reduce turnaround times for treatment planning designs from weeks to days. Depending on the dental appliance, dental professionals can receive the design in a few minutes, saving time and cost compared to outsourcing to a third party.


Using proprietary algorithms, SprintRay AI designs dental appliances in minutes without required human intervention. SprintRay AI produces a night guard design within 2 minutes and a crown design within 5 minutes, enabling dentists to provide same-day care to their patients.


With SprintRay Signature Design, dental professionals have access to design services for night guards, surgical guides, bracket removal, aligner cases, removable and hybrid dentures, and more, with a turnaround time of 1 to 3 business days.


Because Cloud Design doesn't require high-end computing hardware, dental professionals can easily access their design dashboards from any computer or tablet with a modern browser, anywhere at any time.


SprintRay works in close collaboration with the dental community. Having identified three major barriers to the mass adoption of dental 3D printing, cost, user-friendliness, and support, SprintRay designs and engineers its offerings exclusively for dentistry. With a vision to build products for the future of dentistry, SprintRay continues to revolutionize dentistry by making affordable, easy, in-office 3D printing fabrication to support dental professionals in delivering the best-in-class patient care.


Effective leaders not only drive their teams toward success but also encourage and inspire innovation at every level.


Leadership is about leading by example. When leaders themselves embody an innovative mindset, they inspire and motivate others to follow suit. By embracing change, taking calculated risks, and showcasing a willingness to learn from failures, leaders demonstrate the importance of innovation in driving success. Admiral McRaven, Commander US Special Ops Retired, once said, Respect everyone, don't be afraid to fail often, take risks, step up when times are tough, and NEVER give up.


Such authentic leadership not only fosters trust and credibility but also encourages employees to push their own boundaries and explore new possibilities.


SprintRay embraces a dynamic duo of leadership and innovation, propelling the organization and industry into the next 100 years of dentistry.


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